Paid Search

What we do

Propel your website traffic and bottom line to new heights with Pay-Per-Click advertising. Our expert team of strategists develop ad campaigns to connect with your target audience precisely when they’re searching for your products or services. We’ll put your brand front and centre during peak times to drive effective growth for your business. 

How we do it

 1.

Data-driven PPC Strategy

Our approach considers more than your PPC activity in isolation. By understanding your marketing activities, target audience behaviour, conversion paths and other data, we develop a robust strategy to optimise PPC activity and maximise ROI by focusing on proven to work.

 2.

Comprehensive PPC Reporting

We don't regurgitate stats you could have otherwise read from a report. Our comprehensive reporting style shares detailed insights that connect with overarching marketing goals, so you know exactly how your campaign is performing, while observing competitor activity.

 3.

Learning and Evolving

Our adaptable PPC strategy evolves with your campaign progress, adjusting tactics to align with priorities and goals. Proactively monitoring performance, we implement tweaks or alternative approaches, all driven by data to eliminate guesswork and enhance decision-making.

What we aim to achieve

PPC is another marketing stream that you can harness to achieve your business objectives. The exact approach you take will depend on what you want to achieve but most often, our paid search team will design and manage campaigns to grow sales and enquiries. 

PPC can be the key to unlocking growth for your business. With our bespoke approaches led by our experts, we can use PPC to tackle a wealth of different objectives.

How do we integrate with your team?

We ensure the seamless alignment of strategies and marketing efforts by integrating our paid search team with your own. This allows us to create a consistent brand experience that maximises the impact of your marketing activities and allows us to leverage data and insights from different channels. We have built many successful relationships over the years and are well-versed in working collaboratively.

Internally, our paid search team regularly collaborates with our other teams on our multi-service accounts, from understanding which digital PR campaigns could benefit from paid social exposure to working with our tech and content teams to improve the Quality Score of key pages. All of this helps maximise performance.

See our service in action

CarMoney

Accelerating paid performance for CarMoney

CarMoney is a car finance broker, also known as The Car Finance Ninjas, comparing the UK’s top car finance lenders so customers don’t have to saving both time and money. They provide a simple process that ensures fast approval and makes life as easy as possible. This campaign won Best PPC Campaign at the UK Search Awards 2021 and Best Use of Search Finance at the European Search Awards 2022.

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0 Increase in conversion rate in-platform
0 Increase in conversion rate for internal enquiries
Mattress Online

Plumping up organic & paid performance for Mattress Online

Mattress Online is an award-winning, industry-leading mattress and bed retailer who has been delivering the UK a better sleep since 2003. The brand is the largest mattress stockist in the UK and has been recognised as the National Bed Federation’s Online Bed Retailer of the Year 2022 for its exceptional customer service, outstanding product quality, and care for the environment.

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0 Increase in organic revenue in 3 years
0 Increase in organic traffic since 2019
Peter Vardy Group

Powering Peter Vardy Group’s paid marketing performance

Launched in 2006, Peter Vardy Group is a family-run automotive business operating across Scotland with a vision to create the world’s best motor retail operation as measured by their colleagues, customers, and communities in which they serve. The group comprises Peter Vardy for new, premium and classic car sales, the used car supermarket CARZ, Peter Vardy Leasing, and GoodByeCar.

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0 Increase in Conversion rate
0 Increase in conversions
Lifestyle Fitness

Strengthening Lifestyle Fitness’ paid search power

Lifestyle Fitness provides first-class fitness facilities around the UK. They are passionate about providing communities with a quality experience at affordable and flexible prices. With 25 locations, all clubs are designed to provide the very best mix of cardio, free weights, and functional training, with passionate fitness experts on hand to ensure members achieve their goals.

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0 Increase in non-brand revenue
0 Increase in ROAS
Select Car Leasing

Driving Select to pole position in the car leasing industry

Select Car Leasing is an award-winning car and commercial vehicle leasing broker. Founded in 2004, Select has a clear vision to provide customers with a smart, hassle-free way of obtaining a brand-new car via leasing. Evolved worked with Select across organic and paid search, to support their growth and established them as industry leaders.

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0 Increase in organic growth
0 Lead in visibility
thinkmoney

Investing in the right agency pays interest for thinkmoney

thinkmoney is a budgeting fintech bank, with a current account that lets you split your money into two separate pots – one for bills and one for spending. The benefits of which are that it ensures bills are paid on time and therefore individuals’ credit score is improved.

But, even with a great offering, they weren’t getting the right traffic or the right sort of conversions they needed. This is where we came in.

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0 Increase in organic sessions to key pages
0 Increase in conversions (applications)
Insulation Express

Sending conversions through the roof for Insulation Express

Insulation Express is part of SIG plc, a listed, British-based international supplier of insulation, roofing, and other specialist construction products. Evolved has worked with the SIG Group since 2017 across organic and paid search, adding Conversion Rate Optimisation and UX to the mix at the start of 2022.

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0 Increase in transactions
0 Increase in users adding to basket

Our service is award-winning

Awards

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Resources

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