Digital PR

What we do

Digital PR is a powerful marketing approach with multiple benefits. When done well, it can improve brand awareness, build trust, strengthen your backlink profile, drive sales, boost rankings and increase visibility.  Is it any wonder, then, that the online landscape is awash with brands vying for the attention of journalists? At Evolved, we do the hard work for you, spotting and securing link opportunities across websites that are not only relevant to your niche but also engage with your audience. 

How we do it

 1.

Audit

So we can successfully promote your brand online, we conduct a digital PR audit to establish your current position in the market and against competitors. We analyse your backlink profile across four key areas: relevance, quality, context and strength, which then best places our efforts.

 2.

Tailored Campaigns

Drawing on our audit findings and our extensive PR experience, we tailor a PR strategy to help secure the most relevant and effective coverage to strengthen your organic performance. There’s no one-size-fits-all approach here. We flexibly move between campaign types for success.

 3.

Revisiting

We don’t create PR campaigns for one-time success. Longevity is key and our campaigns are designed to be outreached whenever a relevant news hook arises. As well as providing real-time performance updates for live campaigns, we also revisit older campaigns to maximise their performance.

What we aim to achieve

Most of our PR campaigns feed into a wider organic search campaign, where the aim is to improve rankings, visibility and traffic. By truly understanding where your audience hangs out online, we’re essentially collecting ‘digital upvotes’ from the most relevant publications in your niche. Essentially, we’re signalling to Google that your site is trusted and should be rewarded in the SERPs. 

But this is PR at its most SEO-focused level. Seeing your brand featured across websites they know and respect helps to build trust with your audience, which can be crucial for securing sales if you’re not a household name (yet). Our campaigns are conversation starters and will get people talking about your brand. 

We do all this while making sure every campaign we create is 100% relevant to your brand.

How do we integrate with your team

Nobody knows your brand better than you do. That’s why we start every new partnership with brand immersion, so our team can learn about your brand, products and services and fully understand how you want to be portrayed online. 

It doesn’t end there though. Working closely with your marketing team allows us to react to any PR opportunities quickly. With competition for coverage high, working together is crucial for pipping your competition to the post. 

We also work closely with social and content teams (both internal and external) to maximise the success of campaigns and onsite assets through effective promotion.

See our services in action

Beyond Retail

A fresh approach to Digital PR for Beyond Retail

Beyond Retail operate three home improvement companies, Drench, Tap Warehouse, and Only Radiators. They were founded in 2011 when they started selling bathroom and kitchen taps online. Since then, they have grown their product range massively to over 20,000 items from 50 manufacturers and brands.

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0 YoY increase in links
0 YoY increase in links
Jessica Flinn

Building strategic links for ethical jewellery brand, Jessica Flinn

Jessica Flinn, a distinguished fine jewellery brand founded by Jessica Flinn-Allen, seamlessly blends modern aesthetics with timeless elegance in its creations. From engagement rings to necklaces and earrings, each piece reflects meticulous attention to detail and high-quality, ethically sourced materials.

What sets Jessica Flinn apart is its contemporary, artistic flair, offering unique and environmentally responsible designs. Top choice for those valuing beauty and ethics in their jewellery.

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0 Increase in category page traffic from new domains
0 Links built in first 8 months
National Tyres

Fast-track digital PR results for National Tyres

National Tyres and Autocare is a tyre and automotive parts retailer, now owned by Halfords. They have around 1,200 employees and over 1,000 tyre fitters and Autocare technicians located in 300+ tyre centres and mobile vehicles across the UK.

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0 Backlinks Generated
0 of the campaign target achieved
MotorEasy

Closing the gap in MotorEasy’s backlink profile

MotorEasy is a multi-service car management platform that works with over 10,000 vetted partners to help motorists with the life cycle of car ownership. With a focus on GAP Insurance and Car Warranty, the company also offers other car protection, maintenance and repair services.

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0 backlinks generated
0 refering domains
Bristol Street Motors

Igniting outreach & digital PR for Bristol Street Motors

Part of Vertu Motors Group, Bristol Street Motors is a leading retailer of new and used cars and vans, representing 15 of the world’s major automotive manufacturers. The brand has a history stretching back over 100 years and local dealerships across the UK.

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0 highly-relevant links
0 single campaign links
CarMoney

Revving up rankings: A strategic roadmap for CarMoney’s digital PR

CarMoney is one of the UK’s top car finance brokers providing impartial, transparent and efficient car finance. Part of the Peter Vardy Group, they work with the UK’s leading lenders to provide their customers with speedy finance acceptance with minimal hassle. With a commitment to serving a diverse customer base, including those with varying credit profiles, CarMoney has established itself as a trusted and customer-centric player in the automotive financing industry.

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0 Backlinks built since 2021
0 page Ranking for car finance calculator
Angelic Diamonds

The journey to a diamond-sharp backlink profile for Angelic Diamonds

Angelic Diamonds is an e-commerce jewellery store that specialises in crafting diamond jewellery, including engagement rings, wedding bands, bracelets, and more.

The customer-focused jewellery company has a simple concept of designing and manufacturing all products in their warehouse to marry up high-quality diamonds with affordability.

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0 Increase quality linking domains
0 Links gained
Vanarama

Visualising the Apple Car concept for Vanarama

Part of Auto Trader Group, Vanarama is an award-winning personal and commercial vehicle leasing company. The brand began in 2004 with just 3 people and today employs more than 230, offering the best deals on a huge range of vehicles. They provide award-winning customer service and online customer experience.

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0 Backlinks over 12 months
0 Refering domains

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