Vanarama is an award-winning personal and commercial vehicle leasing company striving to provide its customers with a huge range of deals to get them moving in the most cost-effective and simple way possible.
The leasing space is competitive, and full of brands that have huge exposure and reach.
Prior to the ‘Apple Car’ campaign, we had already delivered over 20 high-performing content pieces over the previous year. We felt a ‘different’ if not riskier campaign was necessary to try to push visibility and build brand awareness further.
It tied into Vanarama’s goal to be known as an expert in the EV and Technology sector by providing engaging content for relevant publications in these areas.