Be discovered
Appear when relevant customers are exploring a problem, category, product or provider.
Customers no longer need to translate every need into a short keyword. They can describe their situation, ask follow-up questions and use AI to compare products, providers and options.
This creates a wider visibility challenge. It is no longer enough to know where a page ranks for a keyword. Brands also need to understand:
Appear when relevant customers are exploring a problem, category, product or provider.
Earn a meaningful place in comparisons, explanations and recommendations – not just a passing mention.
Make sure your proposition, offers, evidence and differentiators are represented clearly and corroborated by credible sources.
Connect AI-influenced demand to useful website journeys, orders, qualified enquiries, pipeline and revenue wherever measurement allows.
AI search strategy and measurement
We find where AI search influences valuable customer journeys, how your brand appears and where competitors lead, using buyer-type prompts, competitor and citation analysis, visibility baselines and a prioritised roadmap.
Technical readiness
We check that search engines and AI crawlers can access and understand your key information, covering crawler directives, indexability, JavaScript rendering, canonicals, internal linking, structured data and product feeds.
Content optimisation for AI search
We improve the clarity, structure and evidence in existing content and identify what's missing, from topic gaps and customer questions to comparisons, explainers, proof points and information architecture.
Brand authority and external context
AI systems read far more than your own website. We strengthen the external evidence around your brand through digital PR, press coverage, expert commentary, reviews, partnerships, awards and consistent third-party narratives.
Better AI search decisions need better visibility intelligence
UnderAi is Evolved’s proprietary AI visibility tool. It helps our strategists analyse how brands appear across key products, topics, buyer types and changing AI responses.
Rather than treating every prompt or brand mention as equal, UnderAI helps us assess where your brand earns meaningful attention, where competitors are stronger and which marketing changes deserve priority.
We use those findings to guide work across search strategy, websites, content, technical performance, digital PR and conversion. UnderAi is used within Evolved engagements and is not sold as standalone software.
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