Peugeot were planning to migrate to a new platform that would go hand-in-hand with their brand refresh, positioning themselves as an electric vehicle focused manufacturer. Evolved had plenty of experience tackling large migrations and a history of producing impactful on-site content to drive visibility and engagement around EVs.
Evolved was tasked with ensuring that their existing content was fit-for-purpose ahead of their migration, reviewing content performance, and creating a strategy for the organic growth of Peugeot’s electric vehicles via keyword consultancy.