Supercharging EV performance for Peugeot

As a well-known car manufacturer in the UK, Peugeot produces forward-thinking automotive designs that meet the challenges of the 21st century. Pivoting to a focus on electric vehicles, Peugeot is focused on sharp design, advanced technology, and motoring efficiency.

increase in impressions for EV-related keywords
increase in clicks for EV-related keywords
increase in average position for EV-related keywords

The Brief

Peugeot were planning to migrate to a new platform that would go hand-in-hand with their brand refresh, positioning themselves as an electric vehicle focused manufacturer. Evolved had plenty of experience tackling large migrations and a history of producing impactful on-site content to drive visibility and engagement around EVs.

Evolved was tasked with ensuring that their existing content was fit-for-purpose ahead of their migration, reviewing content performance, and creating a strategy for the organic growth of Peugeot’s electric vehicles via keyword consultancy.

The Evolved approach:

  • Assisted with a full platform migration
  • Audited existing on-site content to assess performance
  • Made recommendations for improving the performance of existing content
  • Supported transactional EV-related keywords with informative guides and content
  • Analysed the motoring landscape and found new areas of opportunity
  • Advised on EV related keyword gaps and content strategy
  • Created engaging, optimised EV-focused content to support organic performance

Campaign highlights:

Successfully mitigated a number of issues during re-platform
On-page electric optimisation for all relevant models
Electric hub covering popular EV related search queries

“Evolved were able to support us with a migration that ensured quality content was carried over and continued to perform. In addition to this, they provided an impactful content strategy which grew visibility of and engagement with our electric vehicles in line with our electric-focused rebrand.”

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