National Tyres and Autocare is a tyre and automotive parts retailer, now owned by Halfords. They have around 1,200 employees and over 1,000 tyre fitters and Autocare technicians located in 300+ tyre centres and mobile vehicles across the UK.
We originally began working with National Tyres in February of 2020 working on technical consultancy and onsite content, but when Covid hit, everything was paused.
We picked back up with the brand in September 2021, with a focus on Digital PR and content marketing.
National’s goal switched to a purely link-building focussed campaign and outlined their desire to spread the word about their main services to a wider audience.
With excellent knowledge in the automotive sector, we were confident that this client would benefit from a mix of PR-focused content that would be both informative and unique, engaging a new audience and bringing more brand awareness, which were both big objectives for the client in undertaking this activity.
When it comes to automotive, there can be an oversaturation of content and duplication of ideas. The focus for content creation for National Tyres was to keep it:
We needed to maximise the potential for the desired coverage and present the brand in a more familiar, interesting way.
For digital PR, our primary strategy concentrated on creating well-researched, easy-to-digest pieces that captured public interest.
Our target publications consisted of;
“We expected good results. What we got were great results. The Evolved team have been interested in our business from the start and we’ve been really impressed with the work and professionalism of the team. They’re extremely flexible and their knowledge and communication are second to none.”
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