With excellent knowledge in the automotive sector, we were confident that this client would benefit from a mix of PR-focused content that would be both informative and unique, engaging a new audience and bringing more brand awareness, which were both big objectives for the client in undertaking this activity.
When it comes to automotive, there can be an oversaturation of content and duplication of ideas. The focus for content creation for National Tyres was to keep it:
We needed to maximise the potential for the desired coverage and present the brand in a more familiar, interesting way.
For digital PR, our primary strategy concentrated on creating well-researched, easy-to-digest pieces that captured public interest.
Our target publications consisted of;
- Regional publications like JPI Media and Reach PLC groups.
- National sites like The Sun, Daily Record and the Express.
- Relevant and authoritative automotive publications.