We changed our approach and targets for 2022, including:
- Focusing more resource on reactive Digital PR campaigns.
- Submitting more expert commentary to journalists.
- Increasing the authority of Beyond retail as experts in their field.
- Building relationships with journalists, who now come to us for expert opinions and imagery/products to review.
Since beginning Digital PR on both accounts, Tap Warehouse and Drench have grown a powerful backlink profile with our link-building efforts and tactics, by producing quality content that journalists are eager to cover in their publications.
We built 627 links for Drench from these tactics alone in the first 24 months of working on growing the backlink profile, and 526 for Tap Warehouse. These backlinks were of great quality and relevance and therefore contributed to improving search engine rankings of these sites. Examples of topically relevant links built towards these sites are Real Homes, KBB Daily, Homes & Property, Ideal Home, House Beautiful, Country Living, Your Home Style, Property Central, Grand Designs, Good Homes Magazine, and many more.
Evolved’s SEO team also built links on national news sites with large monthly readerships* to provide them with maximum brand exposure. Some highlight links include Evening Standard (19.2M), Express ((106.2M), MSN (878.1M), and the Mirror (94.7M).
The team also prioritised building links on lifestyle publications where readership included Beyond Retail’s target audience. There was the benefit of receiving links from these strong news publications that write about topics that linked to Beyond’s brand. Links were secured in Elle, Red Online, Stylist, Prima, and Good To Know.
