Winners: 'Search Campaign of the Year' at the UK eCommerce Awards

By Evolved • 13 March 2019 • minutes reading time

Search Campaign OF THE YEAR. Yep, you read that right!

We’re honoured and thrilled to bits that we picked up the only Search-related award at last week’s UK eCommerce Awards, achieving more recognition for our work with Mattress Online, which recently won the Best B2C campaign at the UK Search Awards.

The annual awards celebrate the best in the eCommerce business, with brands like Three, Matalan, Master of Malt, and Tate Galleries picking up a highly-coveted trophy at the glittering awards bash.

Search Campaign of the Year 2019 - Evolved Search and Mattress Online

Image courtesy of Don’t Panic Projects/UK eCommerce Awards


Our entry, “Helping Mattress Online to bounce back”, is our campaign that helped the brand in recovering from a link-based penalty. Mattress had lost 75% of their organic visibility off the back of this and revenue was hit hard, so a robust strategy was needed to start the process of reversing the damage.

Whilst, obviously, obtaining a penalty of any kind is a dire thing to happen for any business, our proactive approach proves that robust technical foundations, coupled with a creative approach to content marketing can help to set things right in the eyes of the search engines. We picked up some seriously high-quality coverage and ethically-obtained backlinks for the brand – have a read of our latest blog post, here, to see how we approach content marketing and outreach.

As a Search-specialist agency who can now say they ran the UK’s Best B2C and Search Campaign of the Year for 2018/2019, we might just be the expert helping hand you need.

Our approach is all about a sound technical basis, matched with unique, relevant, creative content that builds brand awareness and authority for our clients. That’s it. Simple, dependable search strategies that deliver.

We’d like to say a huge well done to every member of our team and a big thanks to Mattress Online for trusting and working alongside us to achieve these results.

Feeling like you need a fresh take on your SEO strategy? We could help. Get in touch to discuss your needs and we’ll be happy to share more details of what we deliver.

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