Garden specialist Primrose appoints Evolved Search

By Evolved • 5 October 2021 • minutes reading time

We’re thrilled to have been appointed by Primrose, Britain’s largest pure-play eCommerce garden retailer, to oversee the brand’s organic search strategy following a competitive pitch process.

The Reading-based retailer has set out ambitious plans and entrusted us to deliver against their organic search objectives and strategy, encompassing technical SEO, content marketing and digital PR. This is the latest win for us in a raft of home-related retail brands, including Tap Warehouse, Drench and Mattress Online.

Gary Robinson, Director of Ecommerce at Primrose, spoke of our partnership, stating: “We have ambitious goals for Primrose and the task of finding the right partner to help us achieve these was not something we took lightly.

“We recognise COVID has fundamentally changed the way customers shop, which is a huge opportunity for Primrose and we are investing further into our digital offering to become the best retailer in the category”.

Tom Etherington, Operations Director at Evolved Search, said: “It was a highly competitive process and we are delighted to have been appointed by Primrose. Our team has built an outstanding track record in the home and garden sector and we are confident that we’ll be able to deliver against Primrose’s ambitious objectives.”

Stay tuned for more news on this latest client win and the work we’re delivering for them. In the meantime, check out some of our other case studies here.

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