Putting MotorEasy in the driver’s seat for key services

MotorEasy is a multiservice car management platform that works with over 10,000 vetted partners to help motorists with the life cycle of car ownership. With a focus on Gap Insurance and Car Warranty, the company also offers other car protection, maintenance and repair services.

Campaign Highlights
0 increase in organic visibility
0 increase in organic news users
0 increase in organic leads
0 increase in page one positions for key service

The Brief

MotorEasy wanted to be positioned as a leading one-stop destination for motorists to rely on when it comes to managing their vehicle needs – specifically within two key services.

Campaign KPIs:

  • Increase overall organic visibility
  • Increase organic traffic to key landing pages
  • Ensure that the organic traffic increased lead quality and volume
  • Increase market share of key services

The Approach

  • In-depth technical SEO audit to identify critical issues that were holding back SEO performance, both on-site and through third-party subdomain optimisation.
  • Strategic SEO consultancy, explicating the tasks and development needed to achieve the KPIs in question, while also recognising new opportunities for organic growth.
  • Executed an embracive on-site content strategy for both GAP insurance and Car Warranty. Targeting both primary headline key terms from category landing pages as well as developing user-focused manufacturer landing pages to increase market share across longer-tail keywords and maximise lead generation.
  • Revisited and restructured blog and guide content across the site in order to improve the current system for search intent. Allowing us to shape MotorEasy as experts within the GAP and Warranty market sector for both informational and converting keywords.
  • Consistently provided technical SEO oversight and strategy support through a variety of internal business changes and partnerships.
  • MotorEasy ranked position 1 for key terms, with a 152% increase in page one positions for key service 1 and 964% increase in page one positions for key service 2.

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