Vanarama came to us wanting to diversify their backlink profile. They were sponsoring the National League at the time and this was having a big influence, but getting them a lot of links on football websites. They also wanted to compete with other leading leasing companies and build relevant links to their site to improve authority.
When briefing Evolved and beginning this new approach, the objective was simple: close the gap between Vanarama and competitors, in terms of rankings, content marketing and link building, and increase the quality overall of coverage and links achieved.
Vanarama also wanted to achieve coverage and links in desirable publications, each one ticking the box of a persona within the target audience.