The site was ranking for queries not relating to finance due to old blog posts. We removed over 6,000 low-quality blog posts, leaving roughly 2,000 on-topic, which improved the site’s overall E-A-T.
We also completed an SEO website migration from the previous CMS to Gatsby JS. This enabled us to optimise the performance of the site and implement technical changes to accelerate growth.
We created Budgeting/Protecting your Money and Going Cashless guide hubs and produced detailed, YMYL content to promote thinkmoney as a budgeting account and improve keyword rankings for budgeting terms.
We also continued to optimise existing category pages and blog content (which we deemed relevant to the site) to drive an increase in applications to their current account pages.
We produced a highly relevant and reactive PR campaign that increased thinkmoney’s visibility, and built their brand, within the finance sector.
Our campaign focused on relevant publications with targeted audiences to have the biggest impact on building the brand and assisting with conversions.
To do so, we utilised the YMYL guide hubs we had created to strengthen thinkmoney’s brand and message, while also building relevant links to high-value pages.
We created both reactive and evergreen content campaigns to ensure thinkmoney was always present within the fast-paced finance news cycle.