Closing the gap in MotorEasy’s backlink profile

MotorEasy is a multi-service car management platform that works with over 10,000 vetted partners to help motorists with the life cycle of car ownership. With a focus on GAP Insurance and Car Warranty, the company also offers other car protection, maintenance and repair services.

backlinks generated
referring domains

The Brief

MotorEasy wanted to be positioned as a leading one-stop destination for motorists to rely on when it comes to managing their vehicle needs. By acting as a platform with nationwide connections to reliable automotive providers in the industry, the company offer peace of mind to their customers and wished to increase their search visibility as they provide a unique option compared to their competitors.

By focusing on Digital PR and link-building activity, the brand wanted to boost their authority in the automotive industry, improve visibility and drive their backlink profile forward with high-quality content campaigns.

The Evolved approach:

We produced a Digital PR campaign strategy that reflected the product and service offering of the MotorEasy brand, including car repairs and insurance.

  • Targeted topical automotive publications and the motoring sections of national titles with relevant audiences in order to increase the client’s search visibility.
  • Positioned the client as an expert in the automotive space, providing journalists with exclusive commentary on motoring subjects.
  • Utilised reactive and data-driven content to ensure that MotorEasy was actively involved in the current news cycle.

Our ‘World Leaders Cars’ campaign, which detailed the car values of world leaders compared to their country’s bestselling car model, gained 124 links across regional titles and motoring-specific titles.

We researched current news topics to create a reactive digital PR campaign on how to maintain car value which received 110 links.

Campaign highlights:

links including Honest John, Insurance Edge, Auto Evolution, Hot Cars and Auto Buzz
Tier 1
links on publications such as The Sun, MSN, Yahoo, Mail Online and Daily Express
additional brand citations

Ready to connect the dots?

Get in touch to discuss your strategy and performance marketing needs.