MotorEasy wanted to be positioned as a leading one-stop destination for motorists to rely on when it comes to managing their vehicle needs. By acting as a platform with nationwide connections to reliable automotive providers in the industry, the company offer peace of mind to their customers and wished to increase their search visibility as they provide a unique option compared to their competitors.
By focusing on Digital PR and link-building activity, the brand wanted to boost their authority in the automotive industry, improve visibility and drive their backlink profile forward with high-quality content campaigns.