As a small business, Jessica Flinn originally came to us wanting to build more brand awareness. The company were eager to build a digital PR campaign to boost its online exposure and increase its backlink profile. The main objective of this was to compete with its core competitors within the specialist wedding and engagement ring industry by building topically relevant links.
Jessica Flinn needed a fresh link-building approach to measure up in the highly competitive jewellery industry. In just under a year, after creating a viral link-building campaign, introducing the engagement ring charm for your Crocs, which achieved 46 backlinks alone, and broadcast media coverage on Heart Radio and one of Britain’s most famous breakfast shows, Lorraine.
Overall, we built Jessica Flinn 247 links to their site, with a strong focus on building category page links.