Carmoney.co.uk had worked with agencies prior to engaging with us and found that limited meaningful progress had been made over the years, resulting in an outlook that their potential in the market had been maximised.
The client noted that Conversion Rates internally were largely fluctuating and CPAs were on the rise without any gain in volume. The erratic data accumulated polluted the visibility of what was working and what wasn’t, making it harder for the client to make decisions internally.
We were raring to go to implement significant expansion to facilitate growth and achieve the quality volume that would satisfy the internal demand of CarMoney’s sales team.
Our strategy for CarMoney is broken down into three key areas:
- Data: Utilise all available in-platform, internal data and market research to effectively understand CarMoney’s current position and potential from the outset and throughout.
- Build: Renovate salvageable campaigns and implement a solid core structure of targeting from which expansion can be efficiently sourced throughout short and long term cycles.
- Communication: Develop a seamless relationship with key stakeholders to ensure a proactive rather than reactive approach is undertaken and performance is comprehensively understood.