In our link-building strategy, we placed a strong focus on enhancing the quality of our backlink profile. When the client first approached us, we began by disavowing low-quality links that had the potential to either have a minimal impact or harm the organic performance. Subsequently, our efforts shifted towards building a robust backlink profile for angelicdiamonds.com. We achieved this through a combination of HERO, proactive, and reactive campaigns.
The Viral “Pumpkin Spice Ring”
One of our standout HERO campaigns was the “Pumpkin Spice Ring,” a creative concept designed to showcase what an engagement ring for pumpkin spice enthusiasts might look like. This campaign created demand and brand-new searches for the worlds-first pumpkin spice ring, featured in publications and shows around the world, including The Drew Barrymore Show and The Late Late Show in the US. It resulted in 57 organic links and a total of 339 links, some of which were syndicated across various other websites. When considering the unique monthly visitors on all these sites, the cumulative total reached an impressive 4.22 billion!
Positioning Angelic Diamond as an engagement ring expert in the press
Another successful campaign approach on this client campaign involved positioning Angelic Diamonds as an expert on engagement ring valuations, driving highly relevant and trusted backlinks to the engagement ring category.
Our strategy involved promptly responding to celebrity engagement announcements by providing Angelic Diamond’s valuations for popular celebrities’ jewellery. We assessed the potential value of the engagement rings and proactively reached out to journalists, supplying them with figures to include in their articles about the engagements and the featured rings. This campaign approach led to the creation of 29 organic links and a total of 60 links, further enhancing their backlink profile.
Overall, we have built over 500 topically relevant and highly trusted links since we began working with the brand in February 2022, 121 of which are organic, from 90 unique domains.
Stand-out publications of high value include Cosmopolitan, Elle, NYPost, TimeOut, PopSugar, Hello, PageSix, Huffington Post UK, Brides, GQ Magazine, National Jeweler, The Richest, National Association of Jewellers, JCK Online, and International Gemological Institute.