Take a seat, put your feet up and delve into our Search Competitor Insight Report for the Sofas industry.

Download a free copy here.

What to expect

In this report, we take a closer look at:

  • Performance Report
  • Technical SEO Review
  • Digital PR Performance
  • Conversion Rate Optimisation
Reading time

10 minutes

Take a seat and put your feet up, etc. etc., as we dive into the world of online Sofa retailers. In this latest report, we look to bring you an insightful review of performance within Search for Sofa retailers during the past 12 months.

As an award-winning digital agency in both the eCommerce and Home/Garden sector, most notably with our clients Mattress Online and Tap Warehouse, we have used our knowledge of the wider landscape and SEO to break down the most important metrics driving performance for the key competitors in this space.

The report gives a comprehensive view of the online sofas market and highlights real opportunities for brands within it, whether you’re at the top of your game or are a contender looking to make gains. With brands like DFS, Loaf, Furniture Village and Snug Sofas – to name a few – being featured, there’s a diverse range of retailers in this interesting downloadable.

Throughout 2020 and 2021 we witnessed one of the most turbulent trading periods in living memory within this sector. COVID-19 has devastated the in-store area of the industry with an ever-changing barrage of restrictions limiting trade and impacting consumer confidence around traditional in-store purchases. Whilst it might not sound like a positive situation, as the retailers in our report have proven, there is certainly a massive opportunity for mattress brands to focus on their digital approach and win in the world of search.

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