What type of marketer are you? Traits according to your star sign

11/12/2023A 9 minute read by Jen Macdonald
Star sign of marketers

Have you ever wondered how your astrological sign might influence your approach to marketing?

We have collaborated with celebrity psychic and astrologer, Inbaal Honigman, to reveal what type of marketer you are according to the characteristics and personality traits of your star sign. Together we have revealed the dates, corresponding gemstones, related marketing traits, productivity analysis, and related job roles.

Whether you are an introvert, extrovert or somewhere in between, most marketing roles need an essence of creative flair. With a plethora of roles available in the marketing industry, it is important to understand where your characteristics would fit.

Many astrologists claim that personality traits come from a person’s star sign. For example, the character of Aries is associated with fire, which indicates you have a strong and passionate personality.

Ready to explore our cosmic guide to find out your ideal marketing role as well as the best time to work your marketing magic?

Aries – The Diamond Leader

Born between: March 21 – April 19

Gemstone: Diamond

Diamonds are one of the hardest substances on earth, symbolising resilience, endurance and adaptability. These gemstones are valued for their clarity and rarity, which is something that resonates highly with the Aries personality of being a strong leader.

Taking control of teams and campaigns alike, ‘The Diamond Leader’ is often responsible for overseeing departments and guiding the team to achieve company goals.

This marketer might create attention-grabbing and bold advertising campaigns without holding back to push boundaries and capture the audience’s attention. ‘The Diamond Leader’ will do anything on a dare, this marketer often requires taking risks and embracing bold ideas, even if they seem unconventional, they like to be daring.

In a fast-paced marketing environment, this ‘Diamond Leader’ needs to adapt quickly, overcome challenges, and not dwell on setbacks. Getting angry but quickly moving on could be a useful trait in such situations. This person involves developing strategies to outperform competitors and achieve marketing objectives, viewing marketing as a strategic game to win.

They might involve regularly reinventing or adapting the brand persona to keep it fresh and engaging, which could be appealing to someone who is easily bored.

Optimal productivity window – Tuesday morning

Tuesday is the top day for Aries productivity because the sign of the Ram is ruled by the planet Mars, named for the Roman God of war, and this is the planet which rules Tuesday. The French word for Tuesday, Mardi is ‘Mars day’ and the English word Tuesday is named for Tiu, the English God of war, Mars’s counterpart.

Aries energy is focused and tireless, and therefore their productivity can be utilised all in one go. They’re happiest putting in all the hours together in a burst of enthusiasm, and then chilling and partying for the rest of their day.

Aries marketing roles:

  • Marketing Director
  • Marketing Strategist
  • Brand Mascot
  • Advertising Stunt-double

Taurus – The Observer

Born between: April 20 – May 20

Gemstone: Emerald

A Taurus enjoys building connections and engaging with their audience in a friendly and approachable manner. The associated taurus gemstone is the Emerald, which oozes evergreen beauty and subtle elegance, they are individual and all hold certain imperfections. ‘The Observer’ often has a quiet strength, they have depth and portray deep connections.

‘The Observer’ marketer often likes to work alone, more often than not, from their home environment.

With these workers, it is often all or nothing, no in-between.

Writing roles often deal with projects that require decisive action and a clear direction, there’s not always room for middle-ground approaches, making it a fitting choice for ‘The Observer’, as someone who operates in extremes.

Certain Taurus marketers may adopt a signature look as part of their personal brand. Wearing the same outfit every day could be a unique and recognisable image.

As Tauruses hate big changes, they may not have a traditional marketing role, but instead participate in studies or research related to consumer behaviour to enable them to have a more stable environment with fewer abrupt changes.

Optimal productivity window – Friday evening

Friday is the most productive day for Taurus because the sign of the Bull is ruled by the planet Venus, named for the Roman Goddess of love and the home, and this is the planet which rules Friday. The French word for Friday is Vendredi, ‘Venus day’ and the English word Friday is named for Frigg, Norse Goddess of love, Venus’s counterpart.

Taurus’ productivity is creative thanks to Venus’s loving influence, and their conduct is stable as they’re an Earth sign. They love taking things easy and so would be at their most productive in the evening, having replenished their energy and kept their peace in the morning.

Taurus marketing roles:

  • Content Writer
  • Blogger
  • Study/Research Participant
  • Brand Model

Gemini – The Pearl Of Wisdom

Born between: May 21 – June 21

Gemstone: Pearl

Pearls represent timeless elegance. They are rare, valuable, patient and value simplicity, which are the main personality traits of a Gemini.

‘The Pearl of Wisdom’ is often very charismatic, engaging and connects with the audiences effectively. Their role involves representing the brand in a positive and energetic manner. To do so, they rely heavily on humour and wit as a tool to convey messages and capture the audience’s attention.

As such, these marketers need strong communication skills and the ability to engage with anyone.

Geminis often view arguments as a form of playful banter or flirting, this characteristic resonates with marketers who are proficient in crafting a playful and engaging brand voice. These marketers, or ‘pearls’, understand how to communicate persuasively and build a rapport with their ideal target.

Geminis generally know a little about everything, which can be advantageous to these marketing specialists who often focus on a broad range of tasks and may need to dip into various areas of marketing.

Optimal productivity window – Wednesday night

Wednesday is the natural day of productivity for Gemini because the sign of the Twins is ruled by the planet Mercury, named for the Roman God of communication, and this is the planet which rules Wednesday. The French word for Wednesday is Mercredi, ‘Mercury’s day’, and the English word Wednesday is named for Woden, God of learning, poetry and magic, his Norse counterpart.

Gemini productivity is excitable and quick thinking, thanks to lightning-quick Mercury. They jump from one subject to the next and are often up all night. Letting them do their working day at night is the perfect Gemini productivity hack.

Gemini marketing roles:

  • Marketing Assistant
  • Brand Voice & Strategist
  • Comedic Copywriter
  • Social Media Manager

Cancer – The Therapist

Born between: June 22 – July 22

Gemstone: Ruby

Just like the characteristics of a Cancer, a ruby represents passion, strength and uniqueness. Rubies are valued for their clarity which symbolises ‘The Therapist’ role in fostering transparent communication and understanding with those around them.

People facing marketers often need to be sensitive to the needs and concerns of clients and colleagues. Understanding and addressing their emotions is crucial for maintaining positive relationships.

In marketing, these people often work in human resources or similar roles, to provide support to employees. This includes creating a comfortable and supportive work environment.

When it comes to people management, it’s essential to forgive any minor misunderstandings or issues while remembering them to ensure they are not repeated in the future.

These employees often focus on learning and development and have a firm boundary when it comes to maintaining the quality and effectiveness of training programs, ensuring they meet certain standards.

In addition, they often handle client or colleague concerns and issues, taking on the responsibility of helping resolve problems within the workplace.

Optimal productivity window – Monday evening

Monday is Cancer’s most productive day, because Cancer is ruled by the Moon, and the Moon is the reason Monday is called Monday – Moon-day. Those born under the sign of the Crab are gentle and warm, so their productivity is unintrusive and they demand more of themselves than they do of others.

Cancer marketing roles:

  • Client Service Manager
  • Learning & Development Manager
  • People Assistant

Leo – The Brand Influencer

Born between: July 23 – August 22

Gemstone: Peridot

The peridot is a vibrant gemstone which is versatile and naturally beautiful. With a youthful appeal, this trendy gem often symbolises a positive influence, which is why this is the perfect gem for a Leo.

‘Brand influencers’ often need to exude warmth and creativity as they represent the brand and engage with the audience in a positive and appealing manner. They can often be a little bit vain and need to pay attention to their appearance and presentation but self-awareness is essential for their marketing roles.

These marketers have a really big personality and can be motivational speakers, typically having a strong and captivating presence to engage and inspire their audience effectively. As such, people in these roles aim to stand out and capture the audience’s attention.

Optimal productivity window – Sunday morning

Sunday is Leo’s most productive day, because Leo is ruled by the Sun, and the Sun is the reason Sunday is called Sunday – Sun-day. Those born under the sign of the Lion are fierce and fearless, so their productivity is focused and driven and they enjoy getting up early and getting right down to business. Leos are powerful and need no breaks, when a project is done, they can sit back and enjoy it.

Leo marketing roles:

  • Advertising Extra Actor
  • Motivational Speaker
  • Brand Ambassador
  • Micro-Influencer

Virgo – The Lone Worker

Born between: August 23 – September 22

Gemstone: Blue sapphire

A trustworthy gemstone, the blue sapphire is often associated with calming and serene energy – key personality traits of a Virgo. Considered a stone of independence, ‘The Lone Worker’ radiates the qualities of this popular gem.

‘The Lone Worker’ is often responsible for overseeing and executing marketing strategies. The need to feel useful aligns well with the managerial role of ensuring campaigns run smoothly and achieve their goals.

Often fulfilling a creative role, this marketer excels at generating rapid and innovative solutions to marketing challenges. Their ability to provide quick fixes aligns with the dynamic nature of idea generation.

This marketer often uses their judgement and good intentions to understand market trends and behaviours, which is why roles involving researching are also ideal for this person.

A Virgo marketer understands the spatial dynamics of collaboration and is often bursting with ideas and innovations. This characteristic aligns well with the constant generation of ideas needed for creative marketing campaigns.

Optimal productivity window – Wednesday daytime

Wednesday is the ideal productivity day for Virgo because the sign of the Virgin is ruled by the planet Mercury, and this is the planet which rules Wednesday.

Virgo is a naturally productive sign, they like getting organised and operating in a neat and tidy way. They’re happy with a 9-5 routine and need no variety or versatility. A traditional, predictable working day comforts them.

Virgo marketing roles:

  • Ideation Creative
  • Market Researcher
  • Marketing Campaign Manager
  • Partnership Marketing Manager

Libra – The Social Creative

Born between: September 23 – October 23

Gemstone: Opal

Opals radiate positive energy, with unique patterns and emotional depth, an opal is recognised as an expressive gemstone which reflects the personality of a social creative and a Libra.

The creative marketer often thrives in social environments, working with teams and interacting with clients and colleagues. They enjoy the bustling atmosphere of events, and being alone may be something they prefer to avoid.

They are often focused on visual beauty, creating appealing and visually engaging content. A strong sense of aesthetics is crucial for the marketing roles identified for this star sign. However, these marketers may prefer working with data and numbers rather than engaging in interpersonal conflicts.

Libra’s often need to understand various perspectives and so these types of marketers need to create content that resonates with a diverse audience, seeing every side can be an asset in crafting content that appeals to different viewpoints.‘The Social Creative’ has a flair for innovation and imagination, bringing creative and fantastical ideas to the development of new products.

These workers may be required to make decisions quickly and effectively. However, someone who struggles to make decisions might find the roles for this personality type challenging.

Optimal productivity window – Friday daytime

Friday is the most productive day for Libra because the sign of the Scales is ruled by the planet Venus, and this is the planet which rules Friday.

Libra is an elegant and peaceful sign and their productivity is gentle and unintrusive. They’re an air sign which means they communicate well, so they’re suited for team projects and large organisations. Libra understand the realities of time differences and can therefore work well with overseas colleagues.

Libra marketing roles:

  • Marketing Analyst
  • Content Creator
  • Event Coordinator
  • Product Creator
  • Illustrator
  • Ad Campaign Manager

Scorpio – The Seller

Born between: October 24 – November 21

Gemstone: Topaz

Topaz is a charismatic gemstone, which is versatile and associated with bringing positive energy, which reflects the personality of a salesperson. Historically this gem was known to promote good fortune and success in negotiations, similar to Scorpios who can be good in sales discussions.

‘The Seller’ may have to navigate complex relationships, which is why these marketers are often associated with a stylish and confident approach and may be placed in leadership roles like Managing Director, particularly as there may be situations where uncomfortable silence follows important discussions or decisions. Being comfortable with this silence can be a sign of confidence and composure.

Individuals may express themselves in a way that blurs the line between seriousness and humour. It’s a part of the creative and unconventional mindset which often needs a strong and confident presence, and having eyes that look into your soul can convey authority and conviction, which is often associated with managerial roles.

Optimal productivity window – Tuesday night

Tuesday is the ideal day for Scorpio productivity as the sign of the Scorpion is ruled by the planet Mars, and this planet is the ruler of Tuesday.

Scorpio is an emotional water sign and they enjoy mystery and mysticism. Their favourite time of day is the darkest of night, and they favour upside-down days, having a wakeful night and a sleepy day.

Scorpio marketing roles:

  • Business Development Executive
  • Managing Director
  • Marketing Manager

Sagittarius – The Over Performer

Born between: November 22 – December 21

Gemstone: Turquoise

Turquoise is a vibrant and dynamic colour, considered a stone of wisdom and learning. Beyond its role as a gem, turquoise embodies protective properties, offering strength in the face of challenges and resilience in overcoming obstacles. Much like the diverse characteristics of this gem, individuals born under the Sagittarius sign are known for their strong and lively nature.

Sagittarians, are seen as ‘The Over Performer’ and share a common trait with those who thrive in commanding attention and engaging large audiences. Just as the vivid hue of turquoise captures attention, the spirited nature of Sagittarians with no indoor voice becomes an asset when delivering impactful and energetic presentations or pitches. However, these people can often struggle to navigate small-group situations.

These marketers focus on brand development, which involves creating an emotional connection between consumers and brands. Someone who forms opinions based on pure emotion might bring a passionate and emotionally resonant approach to brand growth.

This sustainable marketer often strives for continuous improvement in their strategies to promote environmentally friendly practices. The obsession with self-improvement aligns with the evolving nature of sustainable marketing, which requires clear and assertive communication. Wielding truth like a blunt weapon could be useful in conveying messages with conviction, especially when dealing with diverse audiences and cultures.

As this personality type strives to build relationships and connections, they are usually the friendliest at any party.

Optimal productivity window – Thursday daytime

Thursday is the best day for Sagittarius’s productivity because the sign of the Archer is ruled by the planet Jupiter, named for the Roman God of Thunder, and this is the planet which rules Thursday. The French word for Thursday, Jeudi, is ‘Jupiter’s Day’, and the English word Thursday is named for Thor, the Norse God of Thunder, Jupiter’s counterpart.

Sagittarius energy runs in peaks and troughs, and therefore their productivity varies throughout the day. They’re happiest with a long working day, dotted with many meaningful breaks throughout.

Sagittarius marketing roles:

  • International Marketing Associate
  • Sustainable Marketer
  • Brand Development Executive
  • Keynote Speaker

Capricorn – The Level-Headed Doer

Born between: December 22 – January 19

Gemstone: Garnet

Garnet isn’t a single mineral, it is a group of several closely related minerals forming a group and these traits symbolise stability, endurance and practicality. The red colour of the garnet represents strength, which matches that of a level-headed, stable Capricorn.

A Capricorn, otherwise known as the role of ‘The Level-Headed Doer’ requires a mature and responsible approach to work, dealing with financial aspects and ensuring accuracy in accounting processes.

As a leader in marketing, they are expected to be responsible for the overall strategy and performance of the marketing department, much like the responsible friend in a group. This often involves a sense of duty to meet targets and drive performance within a specific region.

These marketers may need time to focus and immerse themselves in their work and might not always be immediately sociable, especially when deeply engaged in tasks. However, the focus on performance in marketing often requires a manager to set aside personal emotions and prioritise strategies that contribute to the success of campaigns and initiatives.

Optimal productivity window – Saturday hours

Saturday is the right day for Capricorn to be productive, because Saturday, which rules the sign of the Sea-goat is governed by the planet Saturn, named for the ancient Roman God of time. ‘Saturn’s Day’ is a day for big projects and karmic changes.

Capricorns love routine and enjoy being predictable, so sticking with office hours during the week keeps them happy. With this in mind, having a productive personal Saturday is vital for a Capricorn. This allows them to feel more energised for the upcoming work week and takes their minds away from personal to-do lists.

Capricorn marketing roles:

  • Marketing Accountant
  • Head of Marketing
  • Regional Sales Manager
  • Website Developer
  • Performance Marketing Manager

Aquarius – The Extrovert

Born between: January 20 – February 18

Gemstone: Amethyst

The purple colour of amethyst relates to creativity, positivity and energetic vibes. The gemstone is often associated with joy and optimism, historically being recognised for promoting sociability and friendship, hence being labelled ‘The Extrovert’.

‘The Extrovert’ often brings a unique and obscure vision to their work, guiding the creative direction of projects distinctively and intentionally, and may use unconventional strategies. For instance, these types of marketers are interested in conspiracy theories, which can lead to an alternative approach to marketing.

While this marketer may deal with conceptual frameworks and data analysis, as professionals their main concern is often to focus on shaping the public perception of a brand or organisation.

Often operating on the fringes of marketing, translating ideas into visual concepts, ‘The Extrovert’ has a creative nature which they showcase through graphic design.

An Aquarius values personal expression and freedom, which closely relates to extroverted writers in marketing as they demonstrate crafting creative narratives and messaging.

Optimal productivity window – Saturday after hours

Saturday is the right day for Aquarius to be productive, because Saturday, which rules the sign of the Water-bearer is a day for timely decisions and meaningful projects.

Aquarius love being unpredictable, and will therefore present disjointed productivity, preferably when everyone else has gone to bed. They like working in bursts of creativity.

Aquarius marketing roles:

  • Digital Marketer
  • Creative Director
  • Graphic Designer
  • PR & Communications Manager
  • AI Intern
  • Creative Content Writer

Pisces – The Spender

Born between: February 19 – March 20

Gemstone: Aquamarine

Aquamarine is known for its calming blue colour while being bold. Symbolising abundance and prosperity, the gemstone is associated with a spender’s inclination to be generous, this gem aligns with a Pisces relaxed approach to spending.

‘The Spender’ requires a blend of creativity and experience, a mix of youthful energy and a seasoned understanding of marketing strategies. They navigate the ever-changing landscape of search engine algorithms, interpreting trends and signals with finesse. Picture someone who sees meaning in every detail, they possess a remarkable ability to analyse and interpret data for SEO purposes.

Likewise, paid media specialists often deal with crafting compelling and attractive advertisements. These marketers often explore creative and alternative marketing strategies, prone to fantasy that might align with the imaginative and innovative approaches sometimes needed in affiliate marketing, which involves dealing with a wide range of platforms and strategies. Someone such as a Pisces with no boundaries may thrive in the diverse and boundary-pushing world of buying.

Optimal productivity window – Thursday in shifts

Thursday is the ideal day for Pisces to be productive because the sign of the Fish is ruled by the planet Jupiter, this is the planet which rules Thursday.

Pisces need a good amount of time to brace themselves for productivity, as they’re a creative sign and not committed to timekeeping. Ideally, they’d be productive for a few hours at lunchtime, then a few hours around dinnertime, so that they don’t feel bored or stifled.

Pisces marketing roles:

  • Media Buyer
  • PPC & Paid Media Specialist
  • SEO Manager
  • Affiliate Marketer

Have you discovered the traits that can transform your marketing team? Contact us today for help unveiling the perfect approach to your marketing strategy.

Ready to connect the dots?

Get in touch to discuss your strategy and performance marketing needs.